Advertising in the COVID-19 era

It occured to me today that there’s absolutely nothing stopping a retailer from advertising a product at an extremely aggressive price in order to get patrons into their stores — and then simply having no reasonable supply to fill demand.

Most grocers has (at least temporarily) stopped issuing rain checks, and I’ve heard more than once something along the lines of — that’s a manufacturer’s sale price / coupon, we can’t do anything about extending the expiry.

One would hope that reputable retailers are more focused on continuing to promote long term relationships with their customers; however, it just seems all too convenient that the sale item is completely gone, and equivalent items are well stocked.

It saddens me that so many people living pay-check to pay-check, or those already unemployed cannot purchase the goods they depend on at the prices they’ve become accustomed to…