The Anti-Green – Catalogs

Decades ago company after company mailed out or otherwise distributed large, printed, mail order catalogs.

The age of print advertising is gone, and the environmental cost of print advertising is horrific.

However, there appears to be many companies that don’t realize the impact of print advertising, nor do they understand that most (if not all) really don’t want (or need) a large mail order catalog.

Several months ago I ordered an item online from B&H Photo Video, and item which I researched online and located the “best” price using search engines.  I never requested to be subscribed to any postal mailing or email mailing lists — nor was there any obvious option to make sure that I was never subscribed to junk mail from B&H.

My feeling is that companies that do not believe that they actually represent a value to consumers are the companies that are quickest to force a subscription to any type of mailing list.  Companies who believe they offer something consumers want understand that consumers will come back and they don’t need to destroy the environment in order to attempt to promote future purchases.

For me, I’ll never purchase something from B&H Photo Video again.  I simply cannot support a business that engages in ravaging the environment [cutting down forests to produce paper, wasting energy to produce a catalog, wasting energy and polluting the environment to distribute that catalog, and further wasting energy to dispose of / recycle that catalog].

Do your part, take simple steps to make the world a better place — adopt more sustainable practices — join me in boycotting companies that don’t have a place in a sustainable world.

Originally posted 2010-05-07 02:00:32.