The Anti-Green – Catalogs [Comment]

Last week I posted The Anti-Green – Catalogs; which was triggered by receiving a catalog from B&H Photo Video, the day that article posted I received the following.


I appreciate the sentiments in your post although I am disappointed to see “Comments are closed.”

B&H regrets your dissatisfaction. At the same time we have many more customers thanking us for sending our useful resource book than otherwise so we have to presume it is not time for us to discontinue print publication. While I understand your sentiment, and agree we need to maintain a sustainable world for our children, I also recognize that other customers of ours have alternate perspectives.

Henry Posner
B&H Photo-Video


While I don’t allow comments on my BLOG posts, I do provide a contact mechanism (which Mr Posner used), and I’m more than happy to provide space for any reasonable rebuttal…

I’m happy that B&H Video Photo has many customers that thank them for their printed catalogs (at least some of those catalogs might actually be received by someone who doesn’t immediately throw them into a recycle bin, or worse) — but I’ll underscore that they send them to EVERYONE that’s ever done business with them rather than allow people to select whether or not they desire the catalogs (or any other mailings).

I’ll stand by what I said in my original post…

My feeling is that companies that do not believe that they actually represent a value to consumers are the companies that are quickest to force a subscription to any type of mailing list.  Companies who believe they offer something consumers want understand that consumers will come back and they don’t need to destroy the environment in order to attempt to promote future purchases.

Apparently I’m not the only one who took a moment to comment on getting a catalog they didn’t want here’s a forum thread on the topic “Unsubscribe from B&H’s forest felling catalog“, which happens to includes the post.


henryp
May 05, 2010 at 07:27 PM

First, I apologize to those who received more than one book and to those who opted out but received books anyway. There are a variety of possible reasons why, but suffice it to say we won’t send you what you don’t want if at all possible.

I want to thank the OP for posting the unsub link. Very thoughtful and much appreciated. The unsub link has been tweeted and retweeted repeatedly (more than once by me). I doubt Twitter needs it again. 🙂

Anyone who got multiple books – please send me the individual alpha-num codes via email (NOT PM) and I’ll forward them to the list maintainer. An example of the code is JC1026#####.

Having read a lot of “why do they bother” stuff here and elsewhere, the answer is because more people want them than don’t and they do get used. People circle stuff with ballpoint pens, highlight stuff with those yellow markers, fold down page corners or tag pages with post-it notes and tear out pages and post them on the refrigerator.

We want to keep our mail list to folks who really do want them and appreciate your help to keep our list clean. Thank you. FWIW, the whole thing’s online here.

Henry Posner
B&H Photo-Video

PS Recycle, don’t discard!


Here is B&H Photo Video’s catalog unsubscribe link — but notice it doesn’t take the catalog number on the label, but rather wants to collect personal information…

Originally posted 2010-05-12 02:00:35.