nex·us [ néksəss ]

According to Encarta® World English Dictionary [North American Edition]

NOUN

  1. connection: a connection or link associating two or more people or things
  2. connected group: a group or series of connected people or things
  3. center: the center or focus of something
  4. cell biology specialized part of cell membrane: a specialized area of the cellular membrane that helps cells to communicate or adhere
[ Mid-17th century. < Latin nex-, past participle of nectere “bind” ]

It comes to English from Latin… and it comes to Google (they say) from there as well.

However, in the marketing of the nexus one Android cell phone Google now faces two growing problems.

The family of Philip K Dick (16-Dec-1928 – 2-Mar-1982), Do Androids Dream of Electric Sheep? (1968), have issued Google a cease and desist order alleging that the use of “nexus one” infringes on the copyright of their father’s work.

Whether or not there’s any validity to the claim, at most it’s a simple issue Google can throw money (or lawyers) at and resolve it without too much ado.

Yet, a bigger problem for Google is that the nexus one is being marketed directly to consumers; and Google isn’t know for customer service.  In fact, Google is know only for totally automated systems; systems that are not likely to appease consumers who spend $529.00 on a device that doesn’t do everything they believe it should do.

A growing trend of dissatisfied users are posting everything from rants about issues with T-Mobile’s upgrade policies to slow delivery and issues with errors on handsets when they’re used… and no response from Google.

Hacking a cell phone might be a good area for community support; but cell phone users are accustomed to (and expect) support from the manufacturer and / or cellular carrier.

Admittedly Google doesn’t have a high level of customer service they need to provided to be as good as most cellular vendors — but when they pitted themselves against Apple, they set reasonably high expectations from consumers.

Welcome to the real world Google — you don’t need to worry nearly as much about Wall Street as Main Street now!

Originally posted 2010-01-09 02:00:23.