Limited

Tomorrow Apple releases it’s newest iPhone (it’s a 4G model, so it won’t be on AT&T — and is rumored to be on Verizon) and AT&T discontinues offering an unlimited data plan.

Yep — no more $30 unlimited smart phone data plan from AT&T…

While AT&T says they will decrease pricing for light users what’s likely to happen is that many users will exceed their data plan allowances and end up paying more than they used to.  Heavy users will probably be switching carriers.

Currently AT&T says that 98% of it’s customers use less than 2GB per month of data; I find that a little hard to believe, but I guess if they attract predominately “showcase” customers who don’t really have any reason to have a smart phone other than status — sure… but if that’s true, why would they have all the massive problems with over-subscription that they have and feel compelled to make a change?

And if iPhone users jump from AT&T they’re likely to jump to the 4G carrier that offers the newest iPhone — of course, they’ll probably need to do it soon, Verizon is also considering getting rid of their unlimited data plans — of the big three only Sprint has announced that they are not considering moving away from their unlimited offerings.

Seems fundamentally wrong to me when it appears that more and more companies offer unlimited voice services that companies would start pay-as-you-go data services (when they have traditionally been unlimited).

Oh well, yet another reason to hate your cellular carrier…

Originally posted 2010-06-06 02:00:53.