Just Say No To Adorama

I wanted to buy a couple filters for my camera, and I’m fairly picky about just what brand of filter goes on my lens.  My preference is Sunpak and Quantaray (Quantaray is made by Hoya) — both Japanese manufactured, and solid glass construction with multi-coats.

I looked up prices, and found that Amazon had a good price on a Sunpak kit with both of the filters I wanted in it; so I looked at the buy options, Amazon was a little more expensive than a couple of the other vendors they listed, but with free shipping it was just about a wash and I prefer to deal with Amazon and avoid Amazon merchants.  The only problem was, Amazon was out of stock, and of course no way to know how long it would take for them to get stock.

I guess I just wanted to be done with it, so I clicked on the link to buy the item I wanted from Adorama

I have to say,  Adorama was fairly quick about shipping out the filters, and their shipping price was fair; but when I opened the bubble envelope inside was a clear plastic bag with an invoice and two Tiffen filters rather than two Sunpak filters.

  • NOTE:  Tiffen is US made, and they may be believe their manufacturing technology is great; but I’ll pass on it.

At first I thought I’d made a mistake and ordered the wrong thing; but then I noticed I could read the itemized invoice through the plastic bag.  First line on the invoice was a Sunpak filter kit with the Sunpak number; the next line said kit consists of (hmm… Sunpak sells the two lens in a package, the vendor doesn’t assemble it — but I’d have no problem taking two individually packaged Sunpak filters for the price of the kit, provided they were the Sunpak filters that were supposed to be in the kit); the next two lines listed out Tiffen filters, descriptions, and part numbers.

So much for even thinking I’d made a mistake, and so much for even thinking it might have been human error on Adorama’s side.

I don’t have a problem with a vendor being out of stock of an item I ordered; and I don’t have any problem with them substituting an equivalent or better item (with my permission — I get to make the call whether it’s equivalent or better); or advising me that there will be a delay; or refunding my money.  The key really is the vendor needs to contact me and advise me of the situation and the options they’re comfortable with. 

What Adorama did was bait-and-switch; only they didn’t have me participate in the switch so it was just out right fraud.

Personally I don’t do business with companies who think so little of their customers that they believe they can do what ever they want when ever they want…

I, of course, contacted Adorama (still no reply — and we’re moving in on a week).  I contacted Amazon, I’ve actually exchanged email with them twice on this matter, and they’ve ask that I wait until after Monday before they will take any action.  And I’ve contacted my credit card company; who were appalled at a merchant doing what I told them they had done, so I don’t expect having any problems getting a favorable resolution to this.

One of the reasons I felt it would be “OK” to purchase from Adorama (breaking my policy of avoiding Amazon merchants when ever possible) was that Ken Rockwell, who maintains a great web site on photography (and other things) had listed Adorma on his site as a vendor, and I had hoped that they had the same high standards as Ken (he also lists Amazon, B&H Photo Video Pro Audio, J&R, and Ritz Camera /Wolf Camera — all of which I tend to trust).

I’ve ordered a set of Sunpak filters from Amazon, and I’ll just be content to wait until they get them in stock, which will probably happen before Adorama sends me a pre-paid return shipping label.

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For your reference, I’ve include links to the two Japanese filter manufacturers I prefer (again I find Hoya branded filters expensive, and you can get the exact same product at a lower price by buying a store or generic brand that’s made by Hoya). 
 

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NOTE:

Please read the complete follow up before making any decisions on Adorama.

Originally posted 2009-01-04 12:00:16.