The Anti-Green – Junk Mail

Why does the United States Postal Service encourage companies to send “Junk Mail” by substantially reducing the costs of distributing it?

It just doesn’t make sense.

Sure, I understand that it may actually cost the post office a little less to distribute junk mail than it does to distribute first class letters and such — but take a look at how little junk mail you even look at… and how much ends up in your recycle bin (and I’m not even going to bring up the large number of people who probably don’t recycle since they don’t have curb-side recycling programs).

America needs to take action to reduce it’s carbon footprint — and as I have pointed out for the last few days it would be extremely easy to make a fairly substantial improvement without sacrificing anything most consumers care about — and in fact, it would probably improve the quality of life for most Americans not having a mailbox full of junk mail they have to sort through so as not to miss something that might be important.

Sure, the post office would probably have to raise the cost of postage, and possibly reduce the service level (hey — I have no problem with mail not being delivered on Saturday — of maybe being delivered only on alternate days or only a few days per week).  The overall effect would be a decrease in the waste (of natural resources and energy).

Originally posted 2010-05-10 02:00:50.