Adorama — Follow Up

This is a follow up to a fairly unflattering post I made on a purchase from Adorama.

First, the time line of the entire espisode for reference, my thoughts follow.

  • 2008/12/26: I order a Sunpak CF-7078 Twin Filter Pack (52mm Ultra-Violet and 52mm Circular Polarizing) from Adorama through Amazon (Amazon was out of stock).
  • 2008/12/18: Adorama ships my order, and sends tracking information.
  • 2008/12/31: My order arrives, but Adorama has substituted a Tiffen filter set without contacting me (the invoice clearly indicates that it’s intentional).
  • 2008/12/31: I contact both Adorama and Amazon via Amazon’s web interface).
  • 2008/12/31: I contact my credit card company via telephone; they indicate their will be no issue initiating a charge back, but ask that I give the merchant time to resolve the matter first.
  • 2009/01/01: Amazon replies to my inquiry and indicates that vendors may not materially change an order and that the Amazon A-Z Guarantee would apply should I not be able to resolve the matter with Adorama.
  • 2009/01/04: Adorama has sends me a pre-paid UPS shipping label for the return of the items via email.  Though the instructions indicate that I must drop off the item at a shipping location.
  • 2009/01/05: I’ve also been contacted by Helen Oster, Adorama Camera Customer Service Ambassador who has read my BLOG post and interested in investigating the matter.  I’ve already sent her enough information to get her started.  I’ll be sure and post anything of interest that happens.
  • 2009/01/06: The Tiffen filters to Adorama via UPS, my regular UPS delivery person picked them up for me, so I didn’t need to drive to UPS to drop them off (but I was still out packing material and time).
  • 2009/01/09: Adorama has offered an explanation (that their buyer felt it was acceptable to replace an out of stock item with an in stock item that retailed for more, without contacting the customer first); while I accept this as an explanation, I find it an unacceptable practice.  Only I can decide what product has equal or greater value, since only I am able to gauge the metrics of the products I choose to fit my needs.  Also, Adorama is attempting to “make this right”, and I certainly applaud their effort — but it would have been easier on everyone had someone just ask what I wanted before shipping a substitution.  Additionally Adorama offers a single Hoya filter as a replacement; I reject that offer simply because I would still need to buy an additional filter.
  • 2009/01/10: Adorama offers two Hoya filters in place of the Sunpak.  I agree to this and they ship the filters (I have an order pending for the Sunpak filter set on Amazon; that’s what I wanted, and that’s what I’ll have — but I certainly felt like I needed to let Adorama exercise their right to “make it right”).
  • 2009/01/16: The Hoya Filters arrive as promised.

Let me start by saying that this matter probably should be characterized as one individual making a bad decision that was inconsistent with the Corporate polices of Adorama, I think Helen’s dedication to making things right, and Adorama’s willingness to incur substantial costs in this matter is evidence of that.

I rarely appraise companies by whether or not they make mistakes, but rather by how they address their mistakes.  While I would have preferred to just get the items I ordered in a timely fashion; or been told their was no stock, I would put forth that you simply could not find a company more willing to go the extra mile; or an individual (Helen Oster) with more moral fibre and tenacity to make sure the right thing is done.

Initially I felt that I would never deal with Adorama again; but my feeling is that they’re certainly worth a second shot (each of you will need to decide for yourself, since this is my only dealings with Adorama I do not have a feel for statistically how often something like this may happen, other than to say my gut tells me it’s rare).

Originally posted 2009-01-16 01:00:20.