Adorama – Rebuttal

The following:

  • is a rebuttal from Adorama Camera Customer Service.
  • is included here as provided to me by Adorama unchanged (with the exception that an email address was removed from the signature block to prevent harvesting).
  • is Adorama’s perspective (not necessarily mine).

Links to my original posts are included at the end.

Roger stated on his blog that ‘I had received an Unsolicited Commercial Email (UCE) from Adorama” and that “…apparently they felt it was quite acceptable to subscribe an email address they obtained from Amazon”

Following correspondence with an Adorama representative, Roger now appreciates that his statement “…they felt it was quite acceptable” was an incorrect assumption on his part as it had no basis in fact. It was also incorrect to assume and suggest that Adorama sends Unsolicited Commercial Emails to customers that bought goods from Adorama through Amazon.

Adorama has confirmed to Roger that email addresses obtained from Amazon are not automatically subscribed to our mailing lists. His address was automatically subscribed because Adorama placed a replacement order directly for him, as part of the fulfillment process of his Amazon order.

Adorama provided Roger with assurances not only of our strict policy not to send commercial emails to Amazon customers, but also provided information that reassures him that he was incorrect to make unsubstantiated allegations regarding his perception of the attitude of Adorama staff, based upon his assumptions – which he now knows to be without substance.

Adorama also provided Roger with the name of Director of Email Campaigns along with the raw candid conversation that clarifies without doubt his commitment to Adorama customers, and his overwhelming concern that he mistakenly emailed an Amazon customer.

Roger stated previously that this action by Adorama “Seems a consistent gauge of a bad company – they do what ever they want, why should they care if it’s legal, ethical….” It is clear from the conversation referred to above, and the email exchanges with Helen Oster, the Adorama Camera Customer Service Ambassador, that Adorama employees do not, in fact, deserve the accusations he directed at them in relation to how we feel about our customers.

We hope that this public acknowledgement that Roger made a mistake, will clarify that he does appreciate that data processing errors are just that – errors; they are not deliberate and certainly don’t reflect personality. In retrospect, it would be accurate to state that the words on Roger’s blog were controlled by him and a true reflection of how he was feeling towards Adorama at the time. He is fully aware that respect works both ways; he demands respect for his Inbox therefore he agrees that it is not asking a lot in return to ask him to respect the feelings of the Adorama employees, rather than attributing ideas and attitudes that are remote and alien to their consciousness.

Roger now understands that at Adorama, we invest genuine effort and goodwill in every email sent, in an effort to ensure that we are not offending any customer,

Roger stated in his blog that “From my perspective subscribing any email address to a mailing list without first obtaining a customer’s permission amounts to UCE and it totally unacceptable irrespective of the fact that you include an unsubscribe link in the email”

Adorama shares that opinion, which is why when a customer checks out on the website, he or she has the option to decide whether or not to receive marketing emails from us. Currently, the opt-in option is checked by default. However, the email marketing team have already discussed and agreed that this is not satisfactory, and changes are in an advanced stage of planning.

The new check out will feature three options:

1. Opt-in to Adorama marketing emails

2. No Adorama marketing emails, ever

3. Defer the decision until Adorama has followed-up post check-out, with options that provide control to the customer over what to receive and what not to receive, together with additional information describing the benefits of each category of marketing email.

This applies to the orders originating on the Adorama website, which takes the greater share of our orders. For ‘phone orders, the opt-in/opt-out is verbal on the ‘phone; there is a field where sales associates must indicate Y/N.

Helen Oster

Adorama Camera Customer Service Ambassador

My previous BLOG posts concerning Adorma:

Originally posted 2009-02-02 01:00:48.