Is Adorama a SPAMmer?

At the bottom of this post are links to the first and second post I made concerning an order I’d placed with Adorama.

Yesterday I recieved an Unsolicted Commercial Email (UCE) from Adorama; apparently they felt it was quite acceptable to subscribe an email address they obtained from Amazon as part of order fulfillment to their mailing list.  While the email did contain an “unsubscribe” link, I never authorized any use of my personal information beyond the fulfilment of my order (and I just terminated the disposable email address on file with Amazon and created a new one).

I have written a complaint to Amazon; we’ll see what action they take (my guess is none, even though UCE is illegal in Washington State as well as California).

I don’t do OPT-OUT, I don’t do business with SPAMmers, and I don’t do business with businesses who support SPAMmers — so at the moment Adorama is back on my shit list, and depending on the action Amazon takes they may be on my shit list as well!

It always amazes me companies that think so little of themselves and the value of their advertisements that they need to force customers to get their junk mail, rather than provide them with the opportunity to specify their interest upfront.  Seems a consistent gauge of a bad company — they do what ever they want, why should they care if it’s legal, ethical, or good for business in the long term.

 

References:

  • California Business and Professions Code Section 17538.45
  • Chapter 19 of the Revised Code of WA, RCW 19.190

 

Previous posts:

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POST-NOTE:

Adorama assures me that email addresses obtained from Amazon are not automatically subscribed to their mailing lists.  However, customer’s who place orders directly with Adorama appear to have their email addresses automatically subscribed to their mailing list.  And my address was automatically subscribed because they placed a replacement order for me as part of the fulfillment process of my Amazon order.  From my perspective subscribing any email address to a mailing list without first obtaining a customer’s permission amounts to UCE and it totally unacceptable irrespective of the fact that you include an unsubscribe link in the email — it would have been far more acceptable to include a subscribe link in the order acknowledgement or shipping notice (and allow the customer to decide).

You need to make your own decision as to whether or not Adorama’s actions are ethical (and legal in your state of residence); but for me I don’t deal with companies who feel they may do as they please with my personal and confidential information (and my email addresses are personal and confidential).

Originally posted 2009-01-21 01:00:20.