Do Not Mail Initiatives

In the United States we have a “Do Not Call” list that’s moderately effective at reducing marketing calls for those of us who don’t want them (though politicians notably made an exception for themselves)… but we don’t have a “Do Not Mail” list… and we should.

Organizations like the Direct Marketing Association lobby congress heavily to keep their mail rates cheap and prevent any legislation from standing in the way of their members from killing millions of trees, littering our mail boxes with “junk mail”, and wasting energy to produce – distribute – collect – and hopefully recycle all that garbage.

For several years now legislation has been pending that would greatly limit direct mail marketing (in much the same way as telephone marketing) — write your representatives in Washington DC and tell them YOU want legislation that will give you control over your mail box.

NOTE:  In all fairness, the Direct Marketing Association does offer a “Mail Preference Service” to consumers, and does require that it’s members use those preferences when mailing materials.  However, they make it difficult for consumers to enter their addresses and there are questions as to how effect self regulation has been.

Originally posted 2008-11-01 12:00:03.